News & Updates
VELO is Getting a Makeover — Here’s What You Need to Know
Oct
Change is inevitable, and VELO, the popular nicotine pouch brand from British American Tobacco (BAT), is embracing it with a major rebrand. Don’t worry though — it’s still the same VELO you love, with the same formulations, but the names and packaging are getting a fresh new look.
While this might seem confusing at first, we’ve provided a handy table at the end of this article to help you match the old and new product names.
Interestingly, VELO’s Sensation range, like VELO Cinnamon Flame, will continue with their current designs for now.
When is the Rebrand Happening?
The rebranding process will roll out in two stages. Starting January 2024, the most popular VELO nicotine pouches will transition with cans featuring a peel-off sticker that reveals the new name and design beneath. The old name and design will be displayed on top, making the switch easier to follow.
Other products will gradually update to the new branding later in 2024.
Why is VELO Rebranding?
Rebranding can feel like an inconvenience for consumers, but it’s a common business strategy — just think of how Twitter became X or Facebook rebranded to Meta. This isn’t VELO’s first transformation either; back in 2022, it changed from LYFT to VELO.
Brands rebrand for several reasons, such as:
- Expanding to a new audience
- Complying with different market regulations
- Launching in new countries with unique consumer preferences
- Updating their image to reflect modern trends
- Revamping outdated branding
In VELO’s case, the primary goal is to achieve worldwide consistency. Previously, VELO products had different names and designs across countries, but this rebrand will ensure a unified global identity.
It’s also an opportunity to modernize VELO’s look with fresh, sleek packaging.
New VELO Product Names
Adjusting to name changes can take time, but we’ve got you covered! Below, you’ll find a table comparing VELO’s new and previous product names. Bookmark this page or take a screenshot for easy reference next time you’re shopping for your favorite VELO nicotine pouch.
| New Name | Previous Name |
| VELO Groovy Grape Mini | VELO Mini Royal Purple |
| VELO Crispy Peppermint Slim | VELO Ice Cool Mint Strong Slim |
| VELO Witty Spearmint Slim | VELO Mint Slim |
| VELO Lofty Liquorice Slim | VELO Liquorice Strong Slim |
| VELO Breezy Mango Slim | VELO Tropic Breeze Slim |
| VELO Blushy Berry | VELO Ruby Berry |
| VELO Twisted Pineapple | VELO Caribbean Spirit Strong |
| VELO Zesty Elderflower | VELO Elderflower Spritz |
| VELO Zingy Eucalyptus | VELO Eucalyptus X-Strong |
| VELO Mighty Peppermint 14mg | VELO Freeze ULTRA |
| VELO Arctic Grapefruit | VELO Frosty Grapefruit |
| VELO Wintery Watermelon Mini | VELO Iced Melon Mini |
| VELO Lime Flame | VELO Fresh Jalapeno Slim Strong |
| VELO Groovy Grape | VELO Royal Purple Slim Strong |
| VELO Spiffy Spearmint | VELO Easy Mint Mini |
| VELO Crispy Peppermint Mini | VELO Ice Cool Mini |
Embrace the Change
Rebrands can seem unsettling at first, but soon enough, the old names of VELO nicotine pouches will feel like a thing of the past. The good news is, the taste and nicotine formulation you love remain unchanged — it’s just a fresh name and packaging update.
So go ahead and grab your favorite VELO product under its new name! You’ll still enjoy the same quality and flavor, with a modern look that reflects VELO’s global consistency.
What About Your Favorite Product?
If you’re worried about your favorite VELO product disappearing, fear not. The key takeaway here is that only the name and packaging are changing. Everything else — from the manufacturing process at British American Tobacco’s cutting-edge facilities to the premium ingredients used — remains exactly the same.
